Art shapes
the future.
Lato is a creative studio that brings together art, design and strategy to transform spaces, brands and experiences through visual language. We believe in art’s power to shape a better future. For us, art is a tool, a language, a solution, a means of learning, information and entertainment, and much more.
Lato means broad, expansive, unrestricted. The name also reflects how we work: starting with art and taking it into different spaces, brands and experiences, in conversation with design and strategy.
Three cities.
One perspective.
Igana Grellet leads Lato’s creative work, with a strong focus on aesthetics. He studied Advertising at the São Paulo School of Fine Arts and completed postgraduate studies in Marketing at ESPM, alongside more than 60 courses. He taught Branding in the postgraduate program at IADE, Universidade Europeia, in Portugal, and founded a digital school that has helped over 140 artists across Brazil build professional careers.
His passion for visual communication led him to art. With over ten years of experience as an artist and designer, he brings together commercial expertise and creative practice across different media and formats, always using art as a form of communication.
Igana GrelletPartner and Head of Creative
Júlia Prado studied Advertising at Mackenzie Presbyterian University and is one of the founders of Estúdio Lato. Today, she serves as Projects Director.
With over 20 years in the artistic and creative world, she has experience conceiving, producing and managing projects that connect art, culture, communication and experiences. She has led the production of exhibitions and projects such as Mureta and Artclub, and contributed to murals and artistic environments across Brazil and in London.
Her work moves between strategy and execution. At Lato, she guides projects from concept to completion, combining a creative eye, organization and production experience to turn ideas into well-crafted projects and memorable experiences.
Júlia PradoPartner and Head of Projects
Every creation begins
with imagination.
At Lato, every project begins with listening. Before creating, we seek to understand the client’s world, its essence, context and purpose. Our process brings sensitivity and strategy together, pairing intuition with a clear visual direction. We work in creative cycles of immersion, concept development, purposeful execution and delivery with impact.
We value detail, visual storytelling and aesthetic consistency in everything we do. Every color communicates; every form carries meaning. Our goal is to turn ideas into memorable visual experiences with identity and soul. Beyond delivering a project, we create visual worlds that represent, connect and stand apart.
Listening & immersion
Aesthetic concept
Purposeful creation
Impactful delivery
SOME OF OUR CLIENTS
something together.