Câmbio Real.

Câmbio Real undertook a brand transformation to organize its identity and prepare its communications for a new chapter.

Lato developed the company's rebranding and the visual structure of its sub-brands, creating a system that maintains unity across the group's different areas without erasing each one's personality.

The work began with a review of the visual identity and extended to its applications, setting standards for physical and digital materials and building a more consistent language across the brand's touchpoints.

More than redesigning graphic elements, the project created a visual structure capable of growing with Câmbio Real.

Scope: Branding · Visual identity · Brand system · Applications