Beyu.

Beyu's new street-level store, belonging to one of Santos's cookie brands, needed to turn its facade into an extension of the personality the brand had already built.

Lato created an intervention across the store's exterior, drawing on elements of Beyu's existing branding to create an artistic composition of its own.

The brand's colors, shapes and visual codes were reinterpreted at an architectural scale, creating recognition for existing customers and impact for people discovering Beyu for the first time.

The result was a facade that also became a means of communicating the brand within the city.

Scope: Facade · Mural · Artistic spatial design