Big Pizzas.

To celebrate Big Pizzas's 25th anniversary in a World Cup year, Lato created a campaign that took the celebration beyond traditional advertising formats.

At its center was an urban painting created especially for the brand, connecting its history with popular culture and the atmosphere of the 2026 World Cup.

The artistic intervention became the visual starting point for a 360-degree campaign, using art to mark an important moment in Big Pizzas's history and create a distinctive presence during one of the world's biggest sporting events.

Scope: Creative direction · Campaign · Urban art · Mural