CFBOQ.

Lato's relationship with CFBOQ has developed over several years and through different stages of the space. More than a one-off intervention, it has become an ongoing evolution of the CrossFit gym's identity in Santos.

Throughout the partnership, we revisited earlier work, created new visual languages and brought CFBOQ's identity to different touchpoints. The projects covered facades, training areas, interiors and rooms on the upper floor, which later took on new uses such as podcast recording and the brand's parallel projects.

The language also moved beyond the architecture. We created illustrations for T-shirts, tote bags and other materials, as well as an intervention on a climbing wall, bringing art to a functional element of the space.

Each stage helped build a recognizable visual personality for CFBOQ while leaving room for it to evolve. The project reflects how Lato approaches long-term relationships: understanding what is already there, preserving what still works and adding new layers as the brand and space change.

Scope: Spatial design · Murals · Facade · Illustration · Visual identity