Porto Seguro.

Our partnership with Porto shows two very different ways to work with art within a single brand identity.

In one project, Lato painted the gate of a company workshop. It required a more institutional approach, respecting the guidelines and application limits of an established brand. The solution used an essentially graphic design language, bringing recognizable Porto codes into the architecture.

At another point, the challenge was almost the opposite. A relaxation area at the company's headquarters, with a skateboard surf simulator, allowed for much freer expression.

We created a large mural that kept blue as the connection to Porto, while expanding the palette, introducing figurative elements and exploring shapes and movement related to the space. The composition aimed to express fun and energy without losing the brand's values of safety, calm and well-being.

Together, the projects show how one identity can take on different levels of intensity. In some spaces, branding needs to be direct; in others, its values can be expressed more sensorially.

Scope: Mural · Spatial design · Visual direction · Design