NFL.

The NFL's arrival in Brazil for its first official game in the country was marked by an artistic experience created for the occasion.

At MField's invitation, Lato joined an exclusive event at Soho House that brought together business leaders, athletes, partners and guests to celebrate the league's arrival. During the reception, Igana Grellet customized official NFL footballs live, turning each one into a unique artwork.

The activation later became a special series of customized footballs for executives at some of Brazil's leading companies, including Banco Inter, Ipiranga, Itaú, Budweiser, Ambev and XP Investimentos.

Scope: Live painting · Customization · Art activation