Adidas.

Art and customization were part of a series of adidas Originals experiences in São Paulo.

In an activation led by Dionisio, Igana Grellet was one of the artists invited to create artistic customizations on the brand's pieces across several events.

The project included experiences in adidas stores and a special event with Tasha & Tracie, bringing the creative process closer to the public and turning the brand's products into one-of-a-kind pieces.

Throughout the campaign, different styles received interventions individually developed by the artist, exploring customization as an extension of the identity and street culture at the heart of adidas Originals.

Scope: Customization · Live painting · Art activation