Fiever.

Art entered Fiever's world in different forms, from the in-store experience to the product itself.

At the brand's concept store on Oscar Freire, we held a live painting event, customizing exclusive pieces for customers and making the artistic process part of the store experience.

The partnership also grew into an official Valentine's Day campaign, with an art collection created especially for the occasion.

From the artist's work in front of an audience to the creation of a collection, the project explored different ways to bring art, product and brand experience together.

Scope: Live painting · Customization · Art campaign